Video Marketing Services
Video has come a long way since killing the radio star.
93% of brands acquire customers with video on social media. Video ads are the No. 1 way consumers discover new brands. And 84% of consumers say a brand’s video has convinced them to buy a product or service.
Still think you can compete without video?
Brand videos are powerful tools for any content strategy. They show your potential customer your company’s expertise, effectively communicate your brand message and can increase overall brand recognition.
As a full-service digital marketing agency, ShidratIT has the in-house talent to plan video marketing campaigns, create educational and promotional videos, and leverage social media, YouTube and other distribution channels to ensure your audience finds your videos.
Video Marketing Statistics Show Real ROI
Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms – on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.
This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.
The ROI speaks for itself:
95% of businesses say video helps people better understand their offerings.
87% of marketers say video has helped them increase their traffic.
83% of marketers say video has contributed to lead generation.
89% of marketers report positive video ROI.
More than 55% of consumers say they’ve watched video while shopping in-store.
95% of video marketers say they plan to maintain or increase their spend on video.
Innovation will Almost always beat mere Talent
At ShidratIT, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.
Video Production Service Options at ShidratIT
Video content marketing comes in many varieties. Our professional video production team has the experience and expertise to tackle your next project.
Some of the most common types of videos we use in video marketing campaigns or video advertising initiatives include:
Animation Services
Our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats. Through animation, you can explain dense, technical software and elaborate product specs with ease, making them an ideal addition to your marketing mix.
On-Location Shoots
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you. By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
Studio Productions
With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact. Whether you need a product video, web demo, news update or something else, we can deliver. All the resources and expertise your video marketing strategy requires live right here in our studio.
Explainer Videos
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos. Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.
Video Testimonials
Sometimes, your customers’ stories are the ones most worth telling. Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories and are sure to intrigue potential customers.
Event Coverage
Maximize the value of live events by filming the big moments your audience wants to see. Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose footage from live events for social media and post-event follow-ups.
Whiteboard Video Production
Whiteboard animations are one of the most persuasive types of online video. Present information, educate audiences and illustrate creativity with whiteboard videos. Our in-house producers and animators combine the best components of live-action talent, narration, custom character illustrations and visual storytelling to communicate your message.
Video Editing
Your script, B-roll and footage isn’t a story until it’s been woven together into a final cut. Whether you’re halfway through the editing process, or you haven’t even started, our post production services can put the finishing touches on your original content and help you tell a story your subscribers will remember.
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